Ikea Enters ‘Gig Economy’ by Acquiring TaskRabbit

Handy, a start-up that links users with preapproved cleaners and other laborers, raised $10 million in a financing turn in 2013. Other companies in a zone include Thumbtack, that perceived a $100 million investment from Google Capital in 2014, and Porch, Pro.com and Amazon Home Services.


Ikea, that is owned by a foundation, runs 357 stores in 29 countries; 44 of a stores are in a United States. The association pronounced in a matter that TaskRabbit services could eventually be extended globally.

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Ikea offering few sum about how it competence confederate TaskRabbit into a operations.

The companies teamed up final year in a commander module in Britain to offer furniture-assembly services for a retailer’s customers. Customers during Ikea stores in a London area were given a choice to build a products themselves, sinecure Ikea’s in-house public use or book a tasker to do a work during their home or office, with TaskRabbit’s fees starting during 20 pounds, or about $27.

Ikea sells a seat in kits, with illustrations supposing as directions. Struggling to arrange a Malm bed or Hemnes dresser surrounded by an array of screws and Allen wrenches is a sermon of thoroughfare for many denizens of college dormitories and residents of starter apartments. The knowledge has desirous a share of meltdowns and Reddit thread.

“With Ikea Group ownership, TaskRabbit could comprehend even larger opportunities; augmenting earning intensity of Taskers and joining consumers to a far-reaching operation of affordable services,” Stacy Brown-Philpot, arch executive of TaskRabbit, pronounced in a statement.

None of TaskRabbit’s 65 employees will be laid off as a outcome of a acquisition, and a association skeleton to sinecure some-more workers, pronounced Tod Francis, a handling executive during Shasta Ventures, a TaskRabbit investor, in an email.

Ms. Brown-Philpot and a rest of TaskRabbit’s executive group were “committed to staying with a association for a destiny and good beyond,” he said.

News of a deal, that was sealed on Monday, was initial reported by Recode.

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