Back in Aug 2015, we penned a square wondering because on Earth we still worried to use Android. My personal phone has been an iPhone ever given a initial indication launched in 2007 and transposed my Nokia smartphones and BlackBerry phones. But we also used to always lift a second Android phone to fill in a gaps. Over time, however, a problem arose: there weren’t any suggestive gaps left to fill. Sure, there are still copiousness of Android facilities that are nowhere to be found in iOS, though nothing of them are of any genuine use to me. So, with a difference of examination devices I stopped carrying a second phone.
In that essay dual years ago, we also common a discerning version that stemmed from an aged post on Twitter.
Spent hours assisting a crony who wanted to switch to Android collect a phone. Back to iPhone in 3 days. “I can’t live life as a immature bubble.”
— Zach Epstein (@zacharye) March 17, 2014
A crony of cave was removing wearied with his iPhone, so we spent hours display him all of a other good options out there. We also pacifist into all a cold facilities Android offered, and all a possibilities for customization. He finished adult selecting an HTC flagship phone and he desired it… for about a day. After dual days, he was annoyed. After 3 days, he ditched a HTC phone and switched behind to his iPhone.
Why? His reason couldn’t have been some-more succinct: “I can’t live life as a immature bubble.”
While there unequivocally aren’t any blank facilities in iOS that a standard user would have to switch to Android to get, there are facilities found in Apple inclination that can’t be had anywhere else. I’ve discussed this copiousness of times here on a site, including in my article behind in Aug 2015.
The reason for this is clear: Apple and Google have unequivocally opposite strategies. Apple creates a income by offered hardware, so a association wants we to keep shopping Apple hardware. Google creates a income by collecting information and offered advertisements, so it doesn’t unequivocally matter what phone we use as prolonged as you’re regulating Google’s apps and services. That’s because Google has been giving divided Android for giveaway to smartphone vendors ever given it initial launched.
Apple will never give iOS away, obviously. The association does have an ad height for iOS, though it’s especially to assistance developers monetize their apps. The income that Apple earns from ads is a miniscule fragment of a billions it pulls in from iPhone sales. And in sequence to assistance safeguard a business continue to squeeze some-more iPhones, Apple offers several services and facilities that can’t be found anywhere else.
With iOS 11, users will be even some-more sealed into Apple’s ecosystem than they already are. Going behind to my friend’s example, even behind in 2014 he couldn’t bear to be but iMessage. At that point, it didn’t even have any singular features. Today, iMessage is packaged full of stickers and special effects that people can usually see if they too are regulating iMessage. And in iOS 11, Apple’s Messages app gets a good redesign that creates these facilities even some-more prominent.
Apple’s new iOS 11 program will get other disdainful facilities that will make a Apple ecosystem even some-more formidable to leave. One instance is Apple Pay, that gets a new peer-to-peer remuneration resource in iOS 11. Why use PayPal or Venmo when we can send your friends income regulating Apple Pay right from within a messaging app you’re already regulating to chat? Jump boat to Android, and that’s no longer an option. And what about Apple’s considerable new protracted existence features? Rumors advise there will be some flattering considerable amicable facilities tied to AR in iOS 11, as good as face scanning in a iPhone 8.
That’s only a tip of a iceberg when it comes to locking users into iOS. This will continue to be a large concentration for Apple and as prolonged as it is, it will be some-more and some-more formidable to leave iOS for Android.
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