Netflix Beats Subscriber Count Target By 36% As Growth Strategy Pays Off

Here’s a useful tip: Invest in open companies whose CEOs mix a prophesy to see new expansion opportunities with a execution ability compulsory to seize them.

Reed Hastings is such as CEO. The justification of his ability overflows from Netflix’s Jan 18 financial news that suggested 56% distinction expansion and mountainous subscriber depends — 36% forward of a forecasts — interjection to its successful expansion into 130 countries during a final 12 months.

Before removing into how Netflix achieved this boffo result, let’s demeanour during how companies grow.

As we report in my soon-to-be-published book, Disciplined Growth Strategies, to means growth, companies erect expansion trajectories along 5 vectors — patron group, geography, product, capabilities, and culture.

Co-founder and CEO of Netflix Reed Hastings speaks onstage during The New Yorker TechFest 2016 on Oct 2, 2016 in New York City. (Photo by Craig Barritt/Getty Images for The New Yorker)

Netflix’s expansion arena cumulative together several of these dimensions. Initially, Netflix’s DVD-by-Mail business targeted a specific customer group — people who had been pushing to Blockbuster to collect adult videos and popcorn — holding share by charity them larger accumulation and preference and no late fees.

A decade ago, Hastings saw that a iPhone would eventually make DVD-by-Mail archaic so he motionless to invest in creating a new service that compulsory a change in Netflix’s capabilities.

Specifically, Netflix launched a online streaming use and built new capabilities by employing calm prolongation talent to furnish a possess uncover — e.g., House of Cards — while allying with broadband use providers like Comcast to make certain that there was adequate bandwidth accessible to broach a calm smoothly.

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