President Trump backs embattled Fox News horde Bill O’Reilly, though advertisers continue to exit

President Trump voiced support Wednesday for Bill O’Reilly as advertisers continued to rush over revelations that a Fox News star staid claims of passionate nuisance and inapt function done opposite him.


Trump shielded his longtime friend, job O’Reilly a “good person,” and pronounced he should have fought a claims.

“Personally, we consider he shouldn’t have settled,” Trump pronounced in an talk in the Oval Office with New York Times reporters. “Because we should have taken it all a way; we don’t consider Bill did anything wrong.”

O’Reilly and Fox News paid a sum of $13 million in settlements, even yet a warlike commentator believes a accusations were but consequence and pronounced he done a payments to gangling his family from bad publicity. He pronounced his high form has done him a aim for lawsuits.

O’Reilly is a top-rated celebrity on Fox News, a adored network of Trump’s supporters during a presidential debate and a opening where a boss receives a many fixed support for his policies.

But vital advertisers of “The O’Reilly Factor” are steering transparent of a module in light of a news that initial seemed in a New York Times and led a National Organization for Women and other advocacy groups to call for Fox News to glow O’Reilly.

As of Wednesday, 35 advertisers have distanced themselves from “The O’Reilly Factor,” many seeking Fox News to pierce their commercials into other programs on a channel, that has a top ratings in cable.

One early holdout, weight detriment and diet association Jenny Craig, announced late Tuesday that it dangling a ad buys on O’Reilly’s program, fasten such vital brands as Mercedes-Benz, Hyundai, Lexus, Allstate Insurance and Coldwell Banker that have changed their commercials out of a show. More than 33 advertisers have left a module given Monday.

The Jenny Craig desertion shows how apocalyptic a conditions has turn for Fox News. Marketers of weight-loss products are typically not supportive about where their commercials run.

The blurb breaks using on “The O’Reilly Factor” have been filled by what is famous in a TV attention as per exploration ads. The remuneration for those ads is typically formed on how many viewers respond to a toll-free number.

On Wednesday, Fox News seemed to have condensed a breaks, many expected as a approach to minimize a use of per exploration ads that do not always have a same high prolongation values of vital inhabitant advertisers.

Viewers are stability to support O’Reilly. On Tuesday, his module averaged 3.8 million viewers, according to Nielsen data. As usual, it was a many watched wire news module of a night. The assembly distance was also in line with a program’s normal in a initial entertain of 2017 — an all time high.


'Ghost In The Shell' film examination by Justin Chang

Caption ‘Ghost In The Shell’ film examination by Justin Chang

Justin Chang reviews “Ghost In The Shell,” destined by Rupert Sanders, starring Scarlett Johansson, Juliette Binoche, Takeshi Kitano, Michael Pitt, Pilou Asbaek and Chin Han. Video by Jason H. Neubert.

Justin Chang reviews “Ghost In The Shell,” destined by Rupert Sanders, starring Scarlett Johansson, Juliette Binoche, Takeshi Kitano, Michael Pitt, Pilou Asbaek and Chin Han. Video by Jason H. Neubert.

PaleyFest 2017: Evan Rachel Wood of Westworld

Caption PaleyFest 2017: Evan Rachel Wood of ‘Westworld’

Evan Rachel Wood, who plays Dolores Abernathy on HBO’s “Westworld,” discusses her character’s instruction during a finish of Season One.

Evan Rachel Wood, who plays Dolores Abernathy on HBO’s “Westworld,” discusses her character’s instruction during a finish of Season One.

PaleyFest 2017: James Marsden of Westworld

Caption PaleyFest 2017: James Marsden of ‘Westworld’

James Marsden who plays Terry Flood on HBO’s “Westworld,” talks about his hopes for what might come subsequent for his character.

James Marsden who plays Terry Flood on HBO’s “Westworld,” talks about his hopes for what might come subsequent for his character.

PaleyFest 2017: Westworld co-showrunners Jonathan Nolan and Lisa Joy

Caption PaleyFest 2017: ‘Westworld’ co-showrunners Jonathan Nolan and Lisa Joy

“Westworld” co-showrunners Jonathan Nolan and Lisa Joy plead what might be entrance in Season 2 during a 2017 PaleyFest in Los Angeles on Mar 25.

“Westworld” co-showrunners Jonathan Nolan and Lisa Joy plead what might be entrance in Season 2 during a 2017 PaleyFest in Los Angeles on Mar 25.

PaleyFest 2017: Jimmi Simpson of Westworld

Caption PaleyFest 2017: Jimmi Simpson of ‘Westworld’

Jimmi Simpson reflects on a exhibit about his impression in a HBO array “Westworld.”

Jimmi Simpson reflects on a exhibit about his impression in a HBO array “Westworld.”

stephen.battaglio@latimes.com

Twitter: @SteveBattaglio


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