Prime Day 2017: Amazon’s 9 Most Anticipated Deals (And Free Giveaways)

CEO of Amazon.com, Inc. Jeff Bezos (TOMMASO BODDI/AFP/Getty Images)


Are your wallets ready? That “rainy day” fund may be about to evaporate as Amazon Prime Day is upon us again. The e-doors officially open tomorrow, July 11, but the sale starts tonight at 9 p.m. EST, so definitely set your alarms if you want in on the deal mayhem. But how exactly should you navigate all of it? What’s the winning strategy? Here’s everything you need to know, courtesy of the experts at BestBlackFriday.com, who suggest the following tips for winning Prime Day 2017.

A special thank you to the experts at Slickdeals.net and NerdWallet team for sharing additional insights.

Pro-tip digest:

  • New deals will be posted every five minutes for 30 hours until 3 a.m. ET on July 12.
  • Downloading the free Amazon App is probably the best tool to guarantee that you don’t miss the deal that you want. And make sure to turn on the alerts!
  • Use your desktop or laptop computer for purchases. While Amazon’s app is great for browsing and finding upcoming deals, it’s best to make the actual purchases on a computer, especially if you’re heavy on the multi-tab usage.
  • If you aren’t a Prime member, it’s a good time to take advantage of a 30-day trial.
  • Make sure your Prime account is in good standing and all personal information is correct and updated — deal urgency is obviously a factor here so any lost time could get be a deciding factor in getting that sweet discount.
  • Consider competitor store sales. While Amazon is obviously commanding the spotlight on Prime Day, competitors like Macy’s, Kohl’s, Best Buy and Nordstrom all have big July sales under way. Keep your eyes open — offers.com is one site that’s compiling the sales.

Now that you’re prepared, here’s a breakdown of the most anticipated deals so far. I’ll update this list as more deals are announced.

The most anticipated digital doorbusters*:

  1. Amazon Echo – $89.00 (a whopping $90 savings)
  2. Amazon Echo Dot – $34.99 ($15 savings)
  3. Oculus Rift Touch Bundle – $399 ($199 savings, influenced by Prime Day)
  4. Kindle Paperwhite E-reader – $89.00 ($30 savings)
  5. Fire HD 8 Kids Edition Tablet, 8″ Display – $89.00 ($40 savings)
  6. Fire 7 Tablet with Alexa, 7″ Display – $29.99 ($20 savings)
  7. 32-inch 720p TCL TV – $99.99
  8. 40-inch 1080p TCL TV – $199.99
  9. August Smart Lock – $145.39 ($50 expected savings)



Free giveaways:

Whether you’re planning on spending money or not, free giveaways are popping up every hour, up to when Prime Day starts. So, even right now you could be enjoying some freebies with a little bit of luck and a tap of your screen. What exactly is up or grabs? So far, giveaways have included a Nintendo Switch, Amazon Echo (surprise, surprise), Samsung Home Theatre System, Apple iPad mini 4, Nikon D3400, PlayStation 4 Slim, iRobot Roomba 614  and 12″ Apple MacBook. You definitely need to keep your eyes on the time, though — a recent giveaway for a MacBook Pro was only open for two minutes before a winner was selected.

To access the giveaways:

  1. Open your Amazon App, (or click here)
  2. Click the category icon at the very top left of the app
  3. Click the ‘Win prizes daily up to Prime Day’ ‘category’ button at the top left
  4. Scroll down under ‘Today’s Prize’ and click any giveaway that interests you
  5. Watch the 30-second video and press ‘continue’ to the giveaway

Experts weigh in:

Courtney Jespersen, a retail and shopping expert at NerdWallet, shared some insights for anyone looking to take advantage of the sales:

Prime Day only lasts for 30 hours. The time-sensitive nature of the event can put added pressure on a consumer’s decision and might encourage shoppers to make a snap purchase. But there’s no excuse for not doing your homework. If you’re a price-sensitive shopper already, you’ll know a good price when you see it. For instance, audiophiles who have been watching the price of the Echo Speaker week after week will know a major price drop when they see it.

Jespersen added:

But if you’ve never researched the price of a 70-inch TV before Prime Day, don’t buy the first one you see just because Amazon says it’s a good sale. The Internet has made it easier than ever to research the price history of a product, just by Googling the product name. In fact, you can search for the name of a product along with “Prime Day 2016” to see how this year’s price compares to last year. While you’re at it, see what it sold for on Black Friday 2016. Knowing the price history of a product can color your decision.

Watch On Forbes: A Poor Millennial’s Guide To Investing

Kimberly Palmer, credit card expert at NerdWallet, also suggests that buying with credit may not be a terrible idea if thought about correctly:

If you’ve been planning to buy something on Amazon — especially something pricey — then clicking “purchase” on Amazon Prime Day can end up saving you money — up to 20% cashback on many items. The Amazon Prime Store Card already offers 5% cashback on Amazon purchases, so that’s an additional 15% cashback. Just be sure that you pay for your purchase with your Amazon Prime Store card; if another card is automatically selected as the default payment, then you can lose out on the cashback.

And if you have your eye on a specific big-ticket item, you might want to buy it early in the day because supplies are limited. To avoid overspending or buying items you don’t need, plan what you want to purchase in advance, before July 11, and then wait to actually make the purchase on your card until the cashback deals begin. 

Additional Resources:

  • Slickdeals.net has a dedicated Amazon Prime Day page showcasing the best deals, coupons, promo codes, and discounts.
  • BestBlackFriday.com will be live blogging the entire Prime Day 2017 sale starting from when the first deal goes live. They’ll also be taking it a step further and posting last year’s Black Friday prices to truly deem them a “deal or dud” status.

So there you have it, folks. Get excited about great deals and have a fun Prime Day!

Tom is a serial e-commerce entrepreneur passionate about the creation + delivery of transformative digital experiences at scale. Connect with him on LinkedIn or follow him on Twitter.


Do you have an unusual story to tell? E-mail stories@tutuz.com