The Limited is shutting all of the 250 stores


The Limited store in San Jose. (AP Photo/Paul Sakuma)

The Limited has posted a summary on a website observant it is shutting all of a 250 stores nationwide, a pierce that would make a women’s clothes sequence a latest big-name tradesman to be wounded by shoppers’ flourishing welfare for online selling and “fast fashion.”


The posting pronounced that a chain’s website would continue to be open for business.

There had been a solid drumbeat of justification that difficulty was brewing during The Limited. During a Dec selling rush, a store’s 80 percent off deals and a remarkable preference to nullify earnings seemed some-more evil of a fire sale than a holiday bonanza.

And reports have cropped adult opposite a nation of particular store closures in new weeks: Shoppers in a Washington segment were told by e-mail that a Pentagon City store was closing. News outlets in places such as Indianapolis, Albany, N.Y., and central Illinois reported that their internal Limited stores were shuttering.

Sun Capital Partners, a association that owns The Limited, declined to comment.

A spokesman told a Associated Press that a association will close a stores by Sunday and that a closures would outcome in about 4,000 pursuit cuts.

The Limited was once a cornerstone of one of retailing’s many severe empires. Founded in 1963 by Leslie H. “Les” Wexner, a store was a 2,000-square-foot box named for a singular collection of women’s apparel. The business mushroomed quickly, perhaps an early messenger of an epoch in that specialty stores became a widespread participation in informal selling malls and began to take rumble from dialect stores. As The Limited mushroomed, so did Wexner’s ideas: He non-stop Express, a trendier women’s wardrobe chain, and Structure, a men’s shop. His company, that currently is called L Brands, quickly owned Lane Bryant, Abercrombie Fitch, Lerner New York and other concepts. It sole off The Limited in 2007, though stays a corporate primogenitor of Bath Body Works as good as Victoria’s Secret — a sequence that Wexner scooped adult for $1 million in 1982.

Liz Dunn, arch executive of sell consulting organisation Talmage Advisors, says The Limited has suffered from a inability to keep adult with trends.

Shoppers, Dunn said, are “looking for unequivocally quick fashion, for things that are hyper-relevant to what’s going on in conform right now — and as inexpensive as possible.”

The Limited’s essential bureau clothes doesn’t utterly fit that bill.

The sell sourroundings has valid severe for a accumulation of stores: Sports Authority went out of business in 2016, shuttering some-more than 460 locations in U.S. malls and frame malls. PacSun, Aeropostale and American Apparel any have filed for failure insurance in a past year and are aiming to rearrange and revitalise their businesses.

Macy’s announced this week after a unsatisfactory holiday deteriorate that it would aim to cut costs in partial by shutting some stores and slicing 10,000 jobs.

Earlier, on Nov. 28, The Limited had filed a Worker Adjustment and Retraining Notification Act (WARN) notice in a home state, Ohio, indicating that a mass layoff was imminent. In a minute to employees that was disclosed as partial of a notice, executives pronounced “product misses and large shifts in sell selling trends have been generally formidable for a company’s business, and a association is traffic with poignant debt obligations.”

In October, opposition women’s code Chico’s announced that it had poached The Limited’s arch executive, Diane Ellis.


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