The very first iPhone went on sale 10 years ago today — here’s how Steve Jobs announced it

Steve JobsSteve Jobs.Sean Gallup/Getty Images


10 years ago today, June 29, 2007, was a milestone in the history of computing: The launch date of the first iPhone.

It wasn’t the first “smartphone,” or the first phone with a camera. It wasn’t the first mobile device to have a touchscreen, or to let users install apps. (In fact, the app store didn’t even launch until 2008, a year after the first iPhone was released!)

But it tied numerous disparate features together in a cohesive, well-designed whole — kickstarting a mobile revolution that has transformed the modern world.

Today’s app economy is bigger than Hollywood, and WhatsApp, Snapchat, Uber, Tinder, and more are essential parts of modern culture, collectively used by hundreds of millions of people around the globe every day. But seven years ago, none of that existed, and the iPhone’s success was by no means guaranteed.

It was announced by CEO Steve Jobs on-stage at the company’s Macworld conference on January 9, 2007. The now-iconic exec was not humble about its possibilities — calling it a “revolutionary device … that changes everything.”

Five months later, as customers queued for days, it hit shop shelves — first in the US, then elsewhere in the world.

And the rest is history.

Keep reading for the story behind the launch, and to watch the full keynote…


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