Tim Cook reportedly threatened to lift Uber from App Store

Tim Cook roughly put a brakes on Uber over privacy

A news sum how Apple’s CEO confronted Uber’s CEO over how a app tracked iPhone users.


by Bridget Carey

It should come as no warn to anyone that Apple takes a remoteness of a iPhone users really seriously.

This is after all a association that famously resisted FBI final for a backdoor into a terrorist’s iPhone. So it was distinct that Uber CEO Travis Kalanick competence have been a bit concerned before a 2015 assembly with Apple CEO Tim Cook.

The reason? Kalanick had been directing his engineers to dishonesty a underline in a ride-hailing app that authorised Uber to personally brand and tab iPhone users, even after a app had been deleted from users’ phones, according to a wide-ranging form published Sunday by The New York Times. But Apple was on to a ruse, that disregarded Apple’s app remoteness rules.

“So, I’ve listened you’ve been violation some of a rules,” Cook reportedly told Kalanick in a ease tone. Cook afterwards demanded Uber stop a dishonesty or face removing yanked from Apple’s App Store.

Losing entrance to millions of iPhone users would destroy Uber’s business, so Kalanick complied with Cook’s demand, a journal reported.

Uber denied regulating a app to lane particular riders’ locations, observant a underline was used for rascal detection.

“We positively do not lane particular users or their plcae if they’ve deleted a app,” Uber pronounced in a statement. “As a New York Times story records towards a really end, this is a standard approach to forestall fraudsters from loading Uber onto a stolen phone, putting in a stolen credit card, holding an costly float and afterwards wiping a phone — over and over again. Similar techniques are also used for detecting and restraint questionable logins to strengthen a users’ accounts. Being means to commend famous bad actors when they try to get behind onto a network is an critical confidence magnitude for both Uber and a users.”

This isn’t a initial time Uber has been indicted to regulating program for sinful purposes. The association was recently held regulating a secretive apparatus called Greyball to frustrate efforts by inner authorities to locate a ride-hailing association violating inner regulations. The association has given pronounced it would stop regulating a apparatus for that purpose.

In 2014, an Uber executive allegedly used an inner underline famous as “God View” to lane a reporter’s plcae but her knowledge. Uber’s use of a tool, that allows employees to see logs of Uber patron activity, suggested “a discouraging negligence for customers’ privacy,” Sen. Al Franken, authority of a Subcommittee On Privacy, Technology and a Law, pronounced in a minute to a company.

The ensuing recoil led a association to hire a third-party data-privacy expert to examination a policies and yield recommendations.

It wasn’t immediately transparent if Kalanick’s assembly with Cook in 2015 was about a “God View” tool.

Representatives for Apple didn’t immediately respond to requests for comment.

Update, 11:35 a.m. PT: Adds Uber comment.

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