Twitter only mislaid a marquee video understanding with a NFL to Amazon

thursday night football steelersGene J. Puskar/AP Images

Twitter won’t tide a NFL’s Thursday Night Football games again this year.

Instead, Amazon has won a rights to tide 10 of a NFL’s games, both companies announced on Tuesday. Amazon paid a whopping $50 million for a deal, according to The Wall Street Journal.

That series is a fivefold boost from a $10 million Twitter reportedly paid a NFL for a same rights in 2016. The understanding was a landmark one for both sides during a time, and it signaled Twitter’s flourishing ambitions to turn a end for reward live video.

Twitter had boasted of a NFL understanding as a pivotal lumber in a devise to reignite a indolent user expansion and to renovate itself as a place to go to follow live events. But some advertisers reportedly found a assembly for football games on Twitter to be underwhelming. Still, losing a rights to tide a games is an annoying detriment for Twitter, as a COO/CFO Anthony Noto is a NFL’s former CFO.

“Since final year, we have collaborated on over 40 live tide partnerships and we will continue to move a best live calm to a business around a world,” a Twitter orator told Business Insider on Tuesday.

“In Q1 2017, we aired some-more than 800 hours of live tide calm from over 400 events opposite sports, news, politics and entertainment. The NFL was a good partner to launch a plan and we will continue to work with them to move good calm to a ardent sports fans.”

Twitter, Amazon, Facebook, and YouTube had all bid to win a rights to this year’s football season, according to RecodeWhile Twitter streamed Thursday Night Football for giveaway to everyone, Amazon will shorten a streams to a profitable Prime subscribers. NBC, CBS, and Verizon will also tide a games live to their subscribers.

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