What Will Apple Announce At WWDC? Less Developer News, More Consumer Treats, New MacBook Pro

Apple’s Worldwide Developer Conference opens in reduction than twenty-four hours with a normal keynote from Tim Cook and his team. It’s an event for Apple to pronounce directly to a developer base, yet it’s also a time that it can pronounce directly to a open on a possess terms. What can we pattern to see tomorrow?


It’s value observant that nonetheless this is a Developer Conference, some of a vital announcements that are focused on developers have been ‘pre-announced’ by Apple by press releases this weekend –  Highlighting a work of Swift Playgrounds to concede developers to work with a likes of Lego Mindstorms, Parrot drones and Sphero toys is a arrange of beef and potatoes that would routinely make adult a WWDC arrangement while a dwindle fluttering landmark of $70 billion paid out to developers would routinely be a large impulse in itself.

All of that suggests to me that Apple is clearing a decks for something bigger. Given a severe time it has faced in a past few months over a consumer confronting hardware, the mea culpa it was forced to make over a Mac Pro and a increasing foe it faces on all a consumer confronting markets, a WWDC keynote is going to disposition towards poignant product launches and updates, rather than a two-hour festival of ‘our developers are brilliant’

Apple PR

Tim Cook in a shadows during WWDC 2015

Let’s be clear, Apple has a dash to a year, and June’s WWDC traditionally has a program focus. That means new versions of iOS and macOS are going to be on display. In a box of a former this should give us some denote of what to pattern from this year’s flagship iPhone. There is pronounce of some form of protracted existence being featured in a code, yet Apple seems to be rolling behind a evident ambitions of pure iPhones and AR headsets, during slightest during a 2017/18 product cycle.

Smaller changes to keep things looking uninformed are expected, so watch for a ‘dark mode’ switch in a UI (which will assistance tremendously with a battery empty that a white shade on an OLED shade requires) and some-more formation of a Apple Pencil, maybe bringing it to a new iPhone.

App correct pattern to see some-more hooks for streaming Video, maybe yet a Apple Music (both ‘Carpool Karaoke’ and ‘Planet of a Apps’ are debuting this fall, so a resource to watch them on a handsets needs to be debuted).

There’s going to be reduction on offer for macOS. Apple sees iOS as a destiny and while there will be new formula for a desk-bound systems, it’s some-more approaching to see inner updates to accommodate new chip record (i.e. to keep fortitude and relation with a new platform) and updates a program to foster some-more cloud-based activities and tie users closer to a ecosystem (such as a switch to a new Apple File System that a iPhone has recently received).

Improvements in Siri are approaching (watch for third-party app support) and ‘shiny’ tweaks to embody a hold bar in some-more first-party apps will be on show, yet I’m not looking for any poignant changes or updates.

Both tvOS and watchOS are still flourishing and building so swell should be approaching here, yet maybe some-more in terms of frameworks for new ventures than tangible UI or routine changes. tvOS will also need to be prepared for Apple’s streaming shows, while watchOS may collect adult some-more health and aptness collection following a obvious allotment with Nokia.

Apple PR

The Apple Watch (image: Apple.com)

Hardware correct a updates to a MacBook machines have been well-trailed. Apple’s preference to go with Intel’s sixth-generation chipset when it launched a new MacBook and MacBook Pro machines in Oct 2016 has left a macOS laptops during a waste compared to a latest Windows 10 machines regulating a seventh-generation Kaby Lake chipset.

Expect a MacBook Pro, MacBook Pro with Touch Bar, and a MacBook to all collect adult a Kaby Lake chips and some compared bumps in specifications. That’s adequate to keep gait with a Windows 10 competition, yet a lot of early adopters are going to demeanour during their new purchases and feel aggrieved. As for a hold bar, a new wireless keyboard with a hold bar is really likely, and opens adult a UI to some-more users (and therefore a wider developer potential).

The MacBook Air is going to be some-more interesting. we get a feeling Apple is prepared to put this family out to pasture and leave a MacBook as a entry-level machine… yet sales of a MacBook Air have remained high. It’s no longer a slicing edge, so a check of materials will be during a smallest. Apple can modernise a specifications and continue to sell a Air for another 6 months during a minimum, so watch for a still strike for a former golden child.

Apple’s new filings for trademarks on other Mac machines advise that something could occur with a iMacs, Mac Minis, and Mac Pros. While it would be good to see these machines brought adult to date alongside a laptops, it’s some-more approaching these measures are to concede new macOS branding to be practical to a hardware as a program is updated.

Ewan Spe

Apple iPhone SE (image: Ewan Spence)

As for a new iPhone, Apple likes to announce a new family in September, after developers have adequate time with a new various of iOS to refurbish their third-party apps. We can pull inferences of a new hardware from a updated iOS, yet in terms of saying a new curved-screen flagship, we’ll have to wait until September. But if we wish an outward bet, an refurbish to a iPhone SE could be a good ‘one some-more thing’ to keep seductiveness in a smaller smartphone high.

Watch for an refurbish to a iPad Pro as well. Lots of pronounce about a new 10.5 in. indication that fits in a same earthy footprint as a stream 9.7 in. shade pattern and a sell recover shortly after being announced during WWDC would make it an appealing choice for a ‘Back to School/College’ marketplace during a finish of a summer.

Then we have Siri. It’s approaching going to underline heavily in a program updates opposite a 4 height strands, yet a arise of standalone speakers for Amazon’s Alexa and Google’s Assistant could see Apple conflict to a foe to launch a possess digital AI by a speaker. There are suggestions that a Siri Speaker is already in prolongation yet that doesn’t meant it will go on sale immediately after WWDC. Apple could follow a iOS/iPhone intonation of announcing a program and SDKs during WWDC forward of a Sep sell release.

The WWDC keynote starts during 10am Pacific this Monday, a 5th of June. Any new or updated hardware should be announced during a approaching two-hour prolonged presentation. Keep examination Forbes’ Technology channel for all a news and analysis.

Follow me on Facebook. Find some-more of my work at ewanspence.co.uk, on Twitter, and Linked In. You should subscribe to my weekly newsletter of ‘Trivial Posts’.


Do you have an unusual story to tell? E-mail stories@tutuz.com